Everyone counts people. Counting was never the product.
Recognition is: it excludes staff, tracks journeys, qualifies attention, and — with opt-in — turns a mall into an ad platform with zero bots.
Cartier, Van Cleef, Piaget: every boutique has a doorman, and the doorman stands under the ceiling sensor, triggering it all day. At fifty to a hundred customers a day, every miscount moves the numbers that pay the staff.
Ceiling sensors and person detectors. They count everybody: staff, children, the doorman, twice.
Counting built on facial recognition. Staff and children excluded, individuals tracked, accuracy luxury retail can act on.
Person detectors are a forked open-source model, and they inherently cannot track individuals. Recognition can.
Each layer uses the one below it. Competitors are stuck at the first.
Layer four is contracted as phase two with Majid Al Futtaim: customers opt in with their face through the loyalty app, and the operator sees the journey end to end, not just the purchase.
On track for ≈$800K exiting 2026 as Mall of the Emirates goes live in October.
| Customer | What they bought | Contract |
|---|---|---|
| Majid Al Futtaim | Mall of the Emirates · first of MAF's malls, all awarded | $1M / 3 yrs |
| Galleria · Aldar | Mall-wide analytics; client co-invested in the stack upfront | $1M / 5 yrs |
| Aldar & Mubadala | Facial-recognition security, Abu Dhabi towers | via Convergint |
| Mubadala · Emaar | PICA self-remediation agents | per server |
| Retail brands | Flormar, Alaïa, Panerai and a 20-store chain | per store |
Dubai Festival City (Al Futtaim) is a ≈$1M deal expected next quarter; the government approval it waited on landed last week.
Galleria ran a competitor for four years. Reports crashed or arrived a day late, the client moved to sue, and the contract was months from cancellation. We took over, fixed the account, and the scope grew instead of dying.
We automated the health checks and self-remediation of our own stack because we couldn't afford engineers to babysit it. Customers saw it and demanded it. PICA now integrates with the top three security platforms and fixes tier-one and tier-two issues on the spot: no site visit, no four layers of approvals, no engineer who sleeps.
PICA is levels easier to sell than analytics: maintenance is a line item on every client's P&L, and saved engineer trips price the ROI by themselves.
Convergint — the largest security integrator globally and in the region, now heading to IPO — brought us Aldar, Mubadala and Emaar. They like being first with something that performs, and we keep the software, the data and the client.
Multi-year enterprise contracts, priced on the complexity and the return of each use case. Where a client's cameras are too poor, we finance the hardware inside the deal and keep the relationship.
100+ new malls under Vision 2030, plus the enterprise and public infrastructure behind them.
Figures are retail analytics only. Security deployments and PICA run on the same estates through the same integrators, and sit outside every number above.
Nine years in security tech across the GCC. Led technology at Securitas UAE, Senior Solutions Engineer at RealNetworks. Closed every client we have.
Previously led engineering at YUZ, Dubai. Owns the platform, the edge deployment and PICA.
Eight years in cybersecurity, currently at a Fortune 500. Owns security architecture and the data-governance program.
Entirely UAE-based by design: development to sales, nobody offshore.
Founder-led sales won the region's biggest malls. This round adds the SDR and account-management layer under it, so lead generation scales while closing stays with the founder.
≈$500K ARR across the region's biggest malls, two products on every estate, and the world's largest integrator selling alongside us.
Front-facing, lit, unobstructed, one face. Every engine scores well. Nobody shops like that.
Our recognition runs on people as they actually walk through a Gulf mall: sunglasses, caps, abayas, shaylas, masks, heads turned, three-deep in a group. Engines tuned on benchmark photos degrade on exactly this.
Edge recognition that cost ~$500K five years ago runs on ~$2K hardware today. Every installed camera just became a viable sensor.
100+ new malls under Vision 2030, plus the enterprise and public infrastructure behind them, contracted on multi-year terms right now.
Mall operators and retail groups now hold AI line items, and rising shrinkage is adding a security budget alongside.