Sensors double-count. They can't exclude staff. They can't track journeys. Your conversion rate is based on a lie. OBSRVR fixes that, using your existing CCTV cameras.
E-commerce tracks every click, scroll, and hover. Physical retail? Stores have hundreds of cameras recording 24/7, and do nothing with the footage beyond security.
Same store. Same day. Different data, different decisions. Inflated footfall doesn't just give you the wrong number; it gives you the wrong strategy.
No new hardware. No personal data stored. On-device inference at the edge, so no cloud GPU costs and no raw data in transit. Just plug into the cameras already on the ceiling.
Sensors are static after install. OBSRVR learns. A feedback loop where your team tunes the model means accuracy compounds over time.
The CV engine processes camera feeds and flags detected events: entries, demographics, group compositions, dwell patterns.
Ops staff review flagged events in the dashboard and mark them correct or incorrect. Simple thumbs-up/thumbs-down. Takes seconds.
OBSRVR computes optimal parameters from graded samples and suggests adjustments. Your team accepts or reverts. The model gets sharper every cycle.
Representative trajectory based on internal testing
| Status | Client | Scope | Term | ARR (USD) | TCV (USD) |
|---|---|---|---|---|---|
| Closed | Galleria Mall | Full Mall | 5 yr | $163,324 | $816,621 |
| Closed | MAF (Mall of the Emirates) | Fashion Dome | 5 yr | $58,856 | $294,278 |
| In Progress | Richemont | Piaget, Chloé, MontBlanc: 10 branches | 3 yr | $35,967 | $107,902 |
| Closed | Flormar | 18 branches (3 contracts) | 3 yr | $35,902 | $107,706 |
| Closed | Alaia | 2 branches | 5 yr | $3,270 | $16,349 |
| Closed | Panerai | 1 branch | 5 yr | $1,635 | $8,174 |
| Total | $298,954 | $1,351,030 | |||
Same CV engine, different value propositions for different buyers.
For retail brands and groups. Understand who walks into your store and how they behave.
For mall operators. Prove footfall quality to tenants and optimize leasing strategy.
Three shifts are creating a first-mover advantage that won't last.
PDPL, DDPL, and ADGM data protection laws are arriving across the GCC. RetailNext and Sensormatic store video and facial data. OBSRVR stores none. Every new regulation widens our compliance moat.
Vision 2030 is driving 100+ new malls and thousands of retail locations across KSA. These properties are being built right now, and every one needs analytics. First vendor in wins the multi-year contract.
What cost $500K five years ago runs on a $2K edge server today. This is what lets us price at $17.50/camera/month and still hold 64–71% gross margins. The cost curve is our pricing moat.
Bottom-up sizing across mall operators, retail groups, and monobrands in UAE, KSA, Kuwait, and Qatar.
The first conversation is always about footfall accuracy. Once we prove the gap between sensor data and real counts, the conversation expands to demographics, journey mapping, and dwell-time analytics. Accuracy is the wedge. Intelligence is the platform.
| OBSRVR | RetailNext | Sensormatic (JCI) | |
|---|---|---|---|
| Uses existing CCTV | ✓ Yes | ✗ Proprietary cameras | ✗ Proprietary sensors |
| No PII stored | ✓ By design | ✗ Stores video | Partial |
| GCC data law compliance | ✓ PDPL/DDPL native | ✗ US-centric | ✗ US-centric |
| Hardware CAPEX for client | $0 | $50K–200K+ | $30K–150K+ |
| Deployment speed | Days | Weeks to months | Weeks to months |
| Demographics & sentiment | ✓ Full suite | ✓ Limited | ✗ Footfall only |
| GCC presence & support | ✓ HQ in UAE | ✗ No local team | Via partners |
The moat: Competitors force 6-figure hardware CAPEX and months of approval. OBSRVR plugs into cameras already on the ceiling: OPEX line item, not a board-level capital request. And our system learns from every deployment. Sensors are static. Our accuracy compounds. After 90 days, the gap between OBSRVR and any competitor is wider than it was on day one.
CV roadmap: Phase 1 (current): validated product-market fit using SAFR (RealNetworks), proving the model before building custom infrastructure. Phase 2 (funded): proprietary CV with human-in-the-loop feedback. Not just a licensing cost play. A learning system that makes every deployment an asset, not just a revenue line. Target: gross margins from 71% toward 85%+.
OBSRVR was founded in Sharjah, UAE. The team combines deep technical expertise in computer vision and cloud infrastructure with direct retail industry relationships across the GCC.
Close pipeline. Scale MAF & Richemont. Hire 2 engineers, 1 sales lead.
First KSA mall deployment. Target Arabian Centres, Red Sea Mall. Hire KSA country lead.
10+ active clients. Prove KSA PMF. Begin Series A prep.
Kuwait, Qatar. $4M+ ARR target. Series A raise.
$1.35M contracted. Blue-chip logos. Privacy-first architecture.
Starting with retail. Ready to scale across the GCC.